ACR – the company

ACR – the story of a vision had its start in 1975 with the opening of a 28 m2 shop for home loudspeaker kits in the heart of Zurich. Today, ACR Braendli + Voegeli AG is one of the leading distributors of car audio and car multimedia products in Europe.
The ACR brands are the basis of ACR's success, but also the large dealer network with a three-digit number of shops in the DACH / Benelux region and numerous distributors in various EU and non-EU countries. Top products, top product consulting and service – that is what the ACR partners stand for. Together with the ACR headquarters, they run a sales concept whose success is truly unique in Europe.


The ACR headquarter with the departments for product development, marketing and sales is located in Bad Zurzach, Switzerland, in close vicinity of the German border. Bad Zurzach is the location where all the products, marketing and sales strategies are conceived. ACR AG maintains a modern corporate culture with flat hierarchies and a “team spirit” which strongly contributes to the success in today's dynamic market environment.


The ACR range comprises eight established brands, exclusively distributed by ACR: AXTON, EMPHASER, ETON, FOCAL, RADICAL, SPECTRON, XZENT, ZEALUM and ZENEC.
To ensure that the wide range of products is quickly available at the location of sales, ACR AG operates a large European warehouse with an integrated service center and logistics department just a few kilometers away from the Swiss headquarters in Lauchringen, Germany.


Offering product guidance and reliable local service work are not only part of the product selection process, but become more and more important especially with car media and infotainment products. The ACR specialist retailers are the reliable basis of the ACR sales network, always ready to offer competent advice to private persons, businessmen, and car dealerships.


ACR Braendli + Voegeli AG is a certified company according to DIN EN ISO 9001:2015 in the areas of engineering, import & export, logistics and sales & marketing since November 2009.